Product launch examples, with the numbers attached

1,981 product launches on X since January, 4.9B views across them. Each entry is the announcement post itself, with its views, likes, bookmarks and the size of the account that posted it. The quarterly read is The State of AI Launches on X.

1981 launches · 2026-01-07 to 2026-10-18 · engagement read from X · Download the data (CSV, JSON, CC BY 4.0)

Biggest launches this week, 12 to 18 Oct

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Biggest from small accounts

See them all →

Every launch

Engagement is read from X and refreshed daily for the last fortnight; older posts keep the figure and the date it was read. The multiple is views divided by the account's following at the time of reading, shown only where an account has over 500 followers, because below that it flatters the arithmetic rather than the launch.

Viral product launches, with the numbers

This is a directory of product launch examples from X: every AI and technology launch post we can find since January 2026, 1,981 so far. Each one is the announcement post itself, with its launch video, its views, likes and bookmarks, and the size of the account that posted it.

It exists to answer one question before a launch: what did launches like yours actually do? Filter by vertical, account size or launch type, then sort by biggest against following to see which posts ran furthest past their audience.

What the viral AI launches have in common

Reach is uneven. The top tenth of launches took 67% of every view in the directory, and the median launch reached 688K views.

Most launches lead with video: 92% of them carry one. Account size matters less than it looks. 191 launches from accounts under 10,000 followers passed a million views, which is why the directory measures every post against the following that posted it.

Viral launches from small accounts

The launches that travelled furthest from the smallest starting point, by views:

Sabi: 25.4M views from an account of 9,842 followers
Pine: 24.3M views from an account of 2,258 followers
Dolphin AI: 23M views from an account of 944 followers
Superblocks: 19.5M views from an account of 6,735 followers
Reactor: 12.7M views from an account of 9,511 followers

The full list is one filter away: set the account size to under 10,000 followers and sort by biggest against following.

AI product launches by month and by vertical

Every month has its own ranked page, including October 2026, September 2026, August 2026. Frontier labs launches have the highest median, 1.4M views, and legal tech the lowest, at 161K. Each vertical page compares its launches with the whole directory.

How to use these launch examples

Start with launches from accounts your size in your vertical, then open the ones that ran furthest. Each launch page shows the post, the video, what it led with and how it compares with the launches most like it.

The guides go further: how to launch a product on X, what viral product launches do differently and how to plan the launch video.

Questions we get asked

What is a good number of views for a product launch on X?

Across the 1,981 launches in the directory, the median launch post reached 688K views. A launch at 1.8M is in the top quarter and one at 4.8M is in the top tenth. 795 launches, 40% of them, passed a million views.

What are the biggest AI product launches of 2026?

By views on the launch post: xAI at 204M, OpenAI at 137M, Anthropic at 78.4M. The full ranking is the directory above, sorted by most views.

Can a small startup have a viral product launch?

Yes. 191 launches from accounts under 10,000 followers passed a million views. The biggest was Sabi, at 25.4M views from 9,842 followers.

Do most product launches on X use a video?

Yes. 92% of the launches in the directory carry a video, and every launch page shows it next to the numbers it earned.

Where does the launch data come from?

Every figure is read from X for the launch post itself: views, likes, reposts, replies, quotes and bookmarks, with the size of the account that posted it. Posts are re-read daily for their first fortnight, and the whole set can be downloaded as CSV or JSON under CC BY 4.0.

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Every launch here was somebody's one week of attention. We run the version where that week is planned.