How Razorpay launched RAY on X
19K views, ranked 1836 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
0:52
First, we put an AI agent inside the @Razorpay dashboard. Now we’re taking it out of the dashboard. Meet RAY - an AI account manager that knows your business, works 24x7, and lives where you already do: WhatsApp. The best interface is no interface at all.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 0.0x | 707 |
| 25K to 100K followers accounts of a similar size | 264 | 963K | 0.0x | 247 |
| Every launch all of them, for scale | 1981 | 688K | 0.0x | 1836 |
What this launch shows
Razorpay posted this from an account with 52K followers and reached about 36.1% of them. The median for 25K to 100K followers is 20.9 times, so this one stayed closer to home than most.
It ranks 247 of 264 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1836 of 1981.
Likes led, 1K at 765.6 per 10,000 views against a median of 26.8, with the heavier signals closer to usual: 66 bookmarks, 116 replies, 4 quotes. A like is a reaction.
The post was enjoyed more than it was kept. One bookmark for every 21.8 likes is a low ratio for a launch, and reads as entertainment more than intent.
The first line is “First, we put an AI agent inside the @Razorpay dashboard”. It carries a 52-second video against a directory median of 65 seconds.
Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 47 words, about the usual length for a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read giving people something to reply to: the conversation is what carried this one.
Why posts from large accounts under-reach is the guide for it: a post seen by fewer people than follow the account was held back by the ranking model. Every launch we track in Fintech is on that vertical's directory page.
Questions about this launch
When did Razorpay launch RAY?
Razorpay posted the launch on X on 9 September 2026.
How many views did the RAY launch post get?
18,783 views at the last read, ranked 1836 of the 1981 AI launches Doomers tracks, 0 times the account's following.
Who posted the RAY launch?
@harshilmathur, which has 52K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.