What each of the four is for
What is included in each one
Creator-led coverage on X, run end to end by us. Open a service to see every line it includes.
Launch
One launch for a release or a raise
6 included
- 01Narrative and angle
Turn the release into a claim creators want to argue with, before anyone writes a post.
- 02Roster matching
Pick creators on category fit and audience overlap, not follower count.
- 03Copy and hooks
Draft every post and hook variant, route them for client approval before anything ships.
- 04Day-of sequencing
Stagger posts across the launch window so the timeline stays warm all day.
- 05Founder anchor
The founder posts the story, the roster carries the echo and the replies.
- 06Reporting
Post-level performance report after the window closes, engagement and impressions per creator.
Always-on
A fixed creator bench, month over month
4 included
- 01Dedicated bench
A fixed group of creators held for the account month over month, not re-sourced each time.
- 02Category exclusivity
That bench does not post for a direct competitor while the retainer runs.
- 03Monthly cadence
Planned beats through the month so momentum holds between launches.
- 04News reaction
Same-day coverage when funding, product or press lands.
Founder
Founder IP, and going direct
4 included
- 01Ghost hooks and drafts
Written in the founder's voice, they approve, they post from their own account.
- 02Profile positioning
Bio, pinned post and the two or three themes the account becomes known for.
- 03Podcast and clip distribution
Cut appearances into clips and push them through the roster the week they air.
- 04Reply layer
Creators in the mentions and quotes on the founder's posts, so threads stay alive.
Content
Your X team, alongside yours
4 included
- 01Clip production
Cut long-form into timeline-native clips, captioned and sized for X.
- 02Data visuals
Charts and stat cards built to be quote-tweeted on their own.
- 03Long-form
Threads and articles that carry the argument past the hook.
- 04Creative direction
Art direction on launch assets so the visual and the copy land together.
Amplify
Client content carried by select network accounts, the method under every motion
1 included
- 01Select network accounts
Client content carried by select accounts across the network, in their own words, timed into the launch window.
Which one to start with
| Your situation | Start here |
|---|---|
| One big moment coming | Launch. Prove the channel on a real drop before committing further. |
| Shipping every 2–3 weeks | Always-on. The compounding is the whole advantage. |
| Raising soon | Launch, scoped to the announcement. The playbook is here. If you are comparing agencies first, what a product launch agency does and how to pick a SaaS influencer marketing agency are the two reads. |
| Founder wants a presence | Founder, run alongside whatever else is happening. |
| Positioning is unclear | The angle, before any of it. Distribution amplifies a weak claim just as efficiently as a strong one. |
We take a select number of launches each quarter so every one gets the amplification it needs. AI companies, technology companies, and consumer brands with a tech-forward audience.
Questions we get asked
What services does Doomers offer?
Four motions. Launch is a single drop for a product release or funding announcement. Always-on is a fixed creator bench held for your account month over month with category exclusivity.
Founder builds the arguments a founder becomes known for and the system that distributes them, with the account and the voice staying theirs.
Content is your X team working alongside yours: narrative shaping, production and a review loop. Amplification runs underneath all four: it is the method, client content carried by select network accounts, at no extra line item.
Do we have to buy more than one?
No. Most companies start with Launch, prove the channel on a real drop, and decide about a retainer afterwards on the numbers rather than on a pitch. Founder and Content both run alongside either of the other two, or on their own where a team already has the reach and lacks the production.
Who runs the founder's account?
You do, and we do not hold the login. Tone and legal exposure belong in-house, so the founder's voice stays the founder's. Our side is drafts and hooks you edit or reject, clipping podcast appearances, and creators in the mentions so threads stay alive.