How ChatGPT launched Mini on X
775K views, ranked 926 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
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Your pet has a job now. Pets help you keep track of your chats while you’re away from the desktop app. Now, you can start a new chat right from your pet, too. Not a pet person? Meet Mini: the same shortcuts and updates, taking up less space on your screen. Pick your pet—or go
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 1.0x | 391 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.6x | 417 |
| Every launch all of them, for scale | 1981 | 688K | 1.1x | 926 |
What this launch shows
From an account with 741K followers, this reached 1 times the account's own following. The median for over 100K followers is 2.4 times, so this one stayed closer to home than most.
It ranks 417 of 611 launches from accounts that size. Against every launch in the directory it sits at 1.1 times the median of 688K views.
Likes led, 7K at 84.5 per 10,000 views against a median of 26.8, with the heavier signals closer to usual: 2K bookmarks, 277 replies, 112 quotes. A like is a reaction. The post was enjoyed more than it was kept.
The first line is “Your pet has a job now”. It carries a 10-second video against a directory median of 65 seconds.
Videos under 30 seconds have a median of 850K views in the directory. The copy runs 56 words, about the usual length for a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Friday. Launches posted on a Friday have a median of 880K views in the directory, which makes it the strongest day.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read giving people something to reply to: the conversation is what carried this one.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Consumer AI is on that vertical's directory page.
Questions about this launch
When did ChatGPT launch Mini?
ChatGPT posted the launch on X on 11 September 2026.
How many views did the Mini launch post get?
775,447 views at the last read, ranked 926 of the 1981 AI launches Doomers tracks, 1 times the account's following.
Who posted the Mini launch?
@ChatGPT, which has 741K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.