How Hark launched on X
695K views, ranked 985 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
0:18
Figure launched yesterday aiming to hit 8 hours of autonomous work We’ve now crossed 30 hours of continuous operations with no downtime 🔥🔥🔥 We also welcomed Rose to the team - helping push us past 38,000 packages processed
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 0.9x | 414 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.5x | 444 |
| Every launch all of them, for scale | 1981 | 688K | 1.0x | 985 |
What this launch shows
The post went out from an account with 882K followers and was seen by fewer people than follow the account. The median for over 100K followers is 2.4 times, so this one stayed closer to home than most.
It ranks 444 of 611 launches from accounts that size. Against every launch in the directory it sits at 1 times the median of 688K views.
Likes led, 4K at 55.5 per 10,000 views against a median of 26.8, with the heavier signals closer to usual: 505 bookmarks, 222 replies, 67 quotes. A like is a reaction.
The post was enjoyed more than it was kept. One bookmark for every 7.6 likes is a low ratio for a launch, and reads as entertainment more than intent.
The first line is “Figure launched yesterday aiming to hit 8 hours of autonomous work”. It carries a 18-second video against a directory median of 65 seconds.
Videos under 30 seconds have a median of 850K views in the directory. The copy runs 39 words, about the usual length for a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
X analytics explained covers this: what each of these numbers means, with benchmarks by account size. Every launch we track in Robotics is on that vertical's directory page.
Questions about this launch
When did Hark launch?
Hark posted the launch on X on 14 May 2026.
How many views did the Hark launch post get?
694,900 views at the last read, ranked 985 of the 1981 AI launches Doomers tracks, 1 times the account's following.
Who posted the Hark launch?
@adcock_brett, which has 882K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.