How Hark launched on X

1.8M views, ranked 515 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.

Posted 2026-10-16 by @adcock_brett · engagement read 2026-10-19

Hark launch post on X0:29
Brett Adcock
Brett Adcock
@adcock_brett · 894K followers
Open on X →

We're giving away $1,000,000 of free pizza right now Download and order from the Hark app: Type "order a free pizza" in chat. It's first-come, first-served, delivered only in the U.S. (review details below)

2K likes98 reposts 1K replies374 quotes 1K bookmarks
1.8M
Views
3x the median launch
#515
Of the launches we track
out of 1981
2x
Its own following
894K followers
6.7
Saves per 10K views
0.6x the median rate

How it compares

A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.

Compared withLaunchesMedian viewsThis oneRank
Product news
the same kind of announcement
769805K2.2x225
over 100K followers
accounts of a similar size
6111.4M1.3x270
Every launch
all of them, for scale
1981688K2.5x515

What this launch shows

From an account with 894K followers, this reached 2 times the account's own following. That is close to the median for over 100K followers, which is 2.4 times.

It ranks 270 of 611 launches from accounts that size. Against every launch in the directory it sits at 2.5 times the median of 688K views.

Replies led. 1K of them, 5.7 per 10,000 views against a median of 2.3.

The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 1K, reposts at 98.

The first line is “We're giving away $1,000,000 of free pizza right now”, a first-person opening that the founder-account launches in the directory use most. It carries a 29-second video against a directory median of 65 seconds. Videos under 30 seconds have a median of 850K views in the directory.

The copy runs 36 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.

It went out on a Friday. Launches posted on a Friday have a median of 880K views in the directory, which makes it the strongest day.

Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size.

Questions about this launch

When did Hark launch?

Hark posted the launch on X on 16 October 2026.

How many views did the Hark launch post get?

1,751,756 views at the last read, ranked 515 of the 1981 AI launches Doomers tracks, 2 times the account's following.

Who posted the Hark launch?

@adcock_brett, which has 894K followers.

Planning something like this?

We run launches on X for AI companies, with creators who already hold the audience you want reaching.