How Hark launched Index on X
1M views, ranked 768 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
0:37
Introducing Index Today we're coming out of stealth with Index, the largest & most diverse robot dataset in the world → 30min of video uploads/sec → 16M video uploads → Paid $15M to date → 264k downloads We're committed to spending $1B the next 12 months on data & compute
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Coming out of stealth the same kind of announcement | 11 | 915K | 1.1x | 4 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.7x | 355 |
| Every launch all of them, for scale | 1981 | 688K | 1.5x | 768 |
What this launch shows
From an account with 849K followers, this reached 1.2 times the account's own following. The median for over 100K followers is 2.4 times, so this one stayed closer to home than most.
It ranks 355 of 611 launches from accounts that size. Against every launch in the directory it sits at 1.5 times the median of 688K views.
Likes led, 4K at 40.9 per 10,000 views against a median of 26.8, with the heavier signals closer to usual: 2K bookmarks, 213 replies, 168 quotes. A like is a reaction. The post was enjoyed more than it was kept.
The first line is “Introducing Index”, the same first word as 25% of launches in the directory. It carries a 37-second video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 51 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
Stealth mode startups covers this: a first public post carries years of work, and that story is the asset. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size. Every launch we track in Robotics is on that vertical's directory page.
Questions about this launch
When did Hark launch Index?
Hark posted the launch on X on 25 August 2026.
How many views did the Index launch post get?
1,041,530 views at the last read, ranked 768 of the 1981 AI launches Doomers tracks, 1 times the account's following.
Who posted the Index launch?
@adcock_brett, which has 849K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.