How MiniMax (official) launched on X
1.8M views, ranked 513 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
1:00
It's coming. @Hailuo_AI #MiniMaxH3
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 2.2x | 224 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 1.3x | 269 |
| Every launch all of them, for scale | 1981 | 688K | 2.6x | 513 |
What this launch shows
The post went out from an account with 125K followers. It was seen 14.1 times over. For over 100K followers the median reach is 2.4 times the following.
This launch beat that by 5.8 times. It ranks 269 of 611 launches from accounts that size. Against every launch in the directory it sits at 2.6 times the median of 688K views.
Likes led, 4K at 25.3 per 10,000 views against a median of 26.8, with the heavier signals closer to usual: 461 bookmarks, 128 replies, 101 quotes. A like is a reaction.
The post was enjoyed more than it was kept. One bookmark for every 9.7 likes is a low ratio for a launch, and reads as entertainment more than intent.
It starts “It's coming”. It carries a 1:00 video against a directory median of 65 seconds.
Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 5 words, shorter than a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
What viral AI launches share covers this: model launches are the largest category in the directory and travel on the demo. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size. Every launch we track in Frontier Lab is on that vertical's directory page.
Questions about this launch
When did MiniMax (official) launch?
MiniMax (official) posted the launch on X on 30 July 2026.
How many views did the MiniMax (official) launch post get?
1,764,707 views at the last read, ranked 513 of the 1981 AI launches Doomers tracks, 14 times the account's following.
Who posted the MiniMax (official) launch?
@MiniMax_AI, which has 125K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.