How MiniMax (official) launched on X
1.8M views, ranked 509 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
0:42
MiniMax-H3 Is Now Publicly Available
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 2.2x | 222 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 1.3x | 268 |
| Every launch all of them, for scale | 1981 | 688K | 2.6x | 509 |
What this launch shows
From an account with 125K followers, this reached 14.3 times the account's own following. Accounts in the same band, over 100K followers, reach a median of 2.4 times their following, so this travelled about 5.9 times further than usual for its size.
It ranks 268 of 611 launches from accounts that size. Against every launch in the directory it sits at 2.6 times the median of 688K views.
Quote posts led, 372 of them at 2.1 per 10,000 views against a median of 1.3.
People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have. Bookmarks: 2K. Reposts: 605.
The first line is “MiniMax-H3 Is Now Publicly Available”. It carries a 42-second video against a directory median of 65 seconds.
Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 7 words, shorter than a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Monday. Launches posted on a Monday have a median of 618K views in the directory, and Friday is the strongest day at 880K.
Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read what viral AI launches share: model launches are the largest category in the directory and travel on the demo.
Developer marketing strategy is the guide for it: developers try before they read, so the post has to let them. This launch sits in the Developer Tool and Frontier Lab directories.
Questions about this launch
When did MiniMax (official) launch?
MiniMax (official) posted the launch on X on 3 August 2026.
How many views did the MiniMax (official) launch post get?
1,785,850 views at the last read, ranked 509 of the 1981 AI launches Doomers tracks, 14 times the account's following.
Who posted the MiniMax (official) launch?
@MiniMax_AI, which has 125K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.