How Spencer Shulem launched BuildBetter on X
2.1M views, ranked 440 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
2:18
AI is killing your company. It should be making you more revenue. Introducing BuildBetter: the first AI Head of Product. Here’s how it works 👇
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 3.1x | 216 |
| 5K to 25K followers accounts of a similar size | 479 | 582K | 3.6x | 84 |
| Every launch all of them, for scale | 1981 | 688K | 3.1x | 440 |
What this launch shows
From an account with 10K followers, this reached 210 times the account's own following. Accounts in the same band, 5K to 25K followers, reach a median of 50.8 times their following, so this travelled about 4.1 times further than usual for its size.
It ranks 84 of 479 launches from accounts that size. Against every launch in the directory it sits at 3.1 times the median of 688K views.
Every response ran below the directory's usual rate: 827 bookmarks, 168 replies, 67 quotes and 142 reposts against 760 likes.
The post was seen more than it was acted on, which is common for a launch that reaches past the people who care about the category. One bookmark for every 0.9 likes is a high ratio and usually means a product people intend to try.
The first line is “AI is killing your company”. It carries a 2:18 video against a directory median of 65 seconds.
Videos over 90 seconds have a median of 651K views in the directory. The copy runs 26 words, about the usual length for a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
Virality without conversion covers this: reach that outruns response is the pattern this guide is about. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Spencer Shulem launch BuildBetter?
Spencer Shulem posted the launch on X on 15 September 2026.
How many views did the BuildBetter launch post get?
2,118,647 views at the last read, ranked 440 of the 1981 AI launches Doomers tracks, 210 times the account's following.
Who posted the BuildBetter launch?
@Spshulem, which has 10K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.