How Together AI launched GLM-5 on X
1.3M views, ranked 659 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
Introducing GLM-5 from @Zai_org, the best-in-class open-source model for systems engineering and long-horizon agents. AI natives can now use GLM-5 on Together AI and benefit from reliable inference for production-scale reasoning, coding, and agent workflows.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 1.8x | 309 |
| 25K to 100K followers accounts of a similar size | 264 | 963K | 1.3x | 110 |
| Every launch all of them, for scale | 1981 | 688K | 1.8x | 659 |
What this launch shows
From an account with 64K followers, this reached 19.8 times the account's own following. That is close to the median for 25K to 100K followers, which is 20.9 times.
It ranks 110 of 264 launches from accounts that size. Against every launch in the directory it sits at 1.8 times the median of 688K views.
Every response ran below the directory's usual rate: 12 bookmarks, 6 replies, 4 quotes and 3 reposts against 31 likes. The post was seen more than it was acted on, which is common for a launch that reaches past the people who care about the category.
The first line is “Introducing GLM-5 from @Zai_org, the best-in-class open-source model for systems engineering and long-horizon agents”, the same first word as 25% of launches in the directory.
It carries an image and no video. 92% of launches in the directory carry a video, so this is the rarer choice, and the few image launches that travelled did it on the strength of the image.
The copy runs 36 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Friday. Launches posted on a Friday have a median of 880K views in the directory, which makes it the strongest day.
Whether a launch needs a video covers this: 99% of the launches in the directory carry one, and the guide is about when the 1% is the right call. For the next one, read developer marketing strategy: developers try before they read, so the post has to let them.
Virality without conversion is the guide for it: reach that outruns response is the pattern this guide is about. Every launch we track in Developer Tool is on that vertical's directory page.
Questions about this launch
When did Together AI launch GLM-5?
Together AI posted the launch on X on 13 February 2026.
How many views did the GLM-5 launch post get?
1,265,394 views at the last read, ranked 659 of the 1981 AI launches Doomers tracks, 20 times the account's following.
Who posted the GLM-5 launch?
@togethercompute, which has 64K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.