How Cloudflare launched on X

What this launch shows

Cloudflare posted this from an account with 325K followers and reached about 5.6% of them. The median for over 100K followers is 2.2 times, so this one stayed closer to home than most.

It ranks 663 of 678 launches from accounts that size. Against every launch in the directory it is below the median of 603K views, at rank 2141 of 2314.

Saves led. 85 people bookmarked it, 46.9 per 10,000 views against a directory median of 12.

A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does. The rest: 8 replies, 2 quotes, 12 reposts.

The first line is “Today, we’re releasing a new developer playground, Streamline, that demonstrates how you can build a system to deliver…”, a first-person opening that the founder-account launches in the directory use most. It carries no media, which leaves the ranking model nothing to hold a reader with past the first line.

The copy runs 27 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.

It went out on a Friday. Launches posted on a Friday have a median of 647K views in the directory, which makes it the strongest day.

Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read giving people something to reply to: the conversation is what carried this one.

Why posts from large accounts under-reach is the guide for it: a post seen by fewer people than follow the account was held back by the ranking model. Every launch we track in Developer Tool is on that vertical's directory page.