How Robbie Tilton launched on X
2.3M views, ranked 399 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
0:35
I built a Photoshop-like image editor. It’s called Compositor. I originally built it for myself to get off my Adobe subscription, but decided to release it for free and make it open source. It has all the essential tools I need for compositing, with none
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 2.8x | 180 |
| 25K to 100K followers accounts of a similar size | 264 | 963K | 2.4x | 66 |
| Every launch all of them, for scale | 1981 | 688K | 3.3x | 399 |
What this launch shows
The post went out from an account with 26K followers. It was seen 86.6 times over. For 25K to 100K followers the median reach is 20.9 times the following.
This launch beat that by 4.1 times. It ranks 66 of 264 launches from accounts that size. Against every launch in the directory it sits at 3.3 times the median of 688K views.
Saves led. 19K people bookmarked it, 82 per 10,000 views against a directory median of 11.7. A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does.
The rest: 1K replies, 448 quotes, 2K reposts. One bookmark for every 1 likes is a high ratio and usually means a product people intend to try.
It starts “I built a Photoshop-like image editor”. It carries a 35-second video against a directory median of 65 seconds.
Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 47 words, about the usual length for a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Friday. Launches posted on a Friday have a median of 880K views in the directory, which makes it the strongest day.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read giving people something to reply to: the conversation is what carried this one.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Consumer AI is on that vertical's directory page.
Questions about this launch
When did Robbie Tilton launch?
Robbie Tilton posted the launch on X on 18 September 2026.
How many views did the Robbie Tilton launch post get?
2,287,522 views at the last read, ranked 399 of the 1981 AI launches Doomers tracks, 87 times the account's following.
Who posted the Robbie Tilton launch?
@robbietilton, which has 26K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.