How OpenAI launched on X
905K views, ranked 839 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
Highlights from today’s Codex Thursday launches: 1️⃣ Codex can now securely use apps on your Mac from your phone, even when your Mac is locked and the screen is off.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 1.1x | 354 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.7x | 382 |
| Every launch all of them, for scale | 1981 | 688K | 1.3x | 839 |
What this launch shows
OpenAI posted this from an account with 5.4M followers and reached about 16.7% of them. For over 100K followers the usual multiple is 2.4, so the ranking model showed this to fewer strangers than it shows most launches.
It ranks 382 of 611 launches from accounts that size. Against every launch in the directory it sits at 1.3 times the median of 688K views.
Reposts led, 378 at 4.2 per 10,000 views against a median of 2.5.
A repost is an endorsement without a comment, and a launch with an unusual repost rate was being passed along on purpose. Bookmarks: 1K. Replies: 328.
It starts “Highlights from today’s Codex Thursday launches”. It carries an image and no video. 92% of launches in the directory carry a video, so this is the rarer choice, and the few image launches that travelled did it on the strength of the image.
The copy runs 32 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Friday. Launches posted on a Friday have a median of 880K views in the directory, which makes it the strongest day.
Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read why posts from large accounts under-reach: a post seen by fewer people than follow the account was held back by the ranking model.
Whether a launch needs a video is the guide for it: 99% of the launches in the directory carry one, and the guide is about when the 1% is the right call. Every launch we track in Frontier Lab is on that vertical's directory page.
Questions about this launch
When did OpenAI launch?
OpenAI posted the launch on X on 22 May 2026.
How many views did the OpenAI launch post get?
905,328 views at the last read, ranked 839 of the 1981 AI launches Doomers tracks, 0 times the account's following.
Who posted the OpenAI launch?
@OpenAI, which has 5.4M followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.