How ElevenLabs launched ElevenMusic on X
711K views, ranked 963 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
0:40
Today we are launching ElevenMusic, a new platform to discover, remix, create, and earn from music, built on the ElevenLabs music model.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 1.0x | 467 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.5x | 434 |
| Every launch all of them, for scale | 1981 | 688K | 1.0x | 963 |
What this launch shows
From an account with 189K followers, this reached 3.8 times the account's own following. Accounts in the same band, over 100K followers, reach a median of 2.4 times their following, so this travelled about 1.5 times further than usual for its size.
It ranks 434 of 611 launches from accounts that size. Against every launch in the directory it sits at 1 times the median of 688K views.
Quote posts led, 132 of them at 1.9 per 10,000 views against a median of 1.3.
People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have. Bookmarks: 1K. Reposts: 232.
The first line is “Today we are launching ElevenMusic, a new platform to discover, remix, create, and earn from music, built on…”, a first-person opening that the founder-account launches in the directory use most.
It carries a 40-second video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 23 words, shorter than a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.
X analytics explained covers this: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did ElevenLabs launch ElevenMusic?
ElevenLabs posted the launch on X on 29 April 2026.
How many views did the ElevenMusic launch post get?
710,667 views at the last read, ranked 963 of the 1981 AI launches Doomers tracks, 4 times the account's following.
Who posted the ElevenMusic launch?
@ElevenLabs, which has 189K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.