How Slack launched Slack Code on X
590K views, ranked 1080 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
0:21
Now building is a team sport. Introducing Slack Code: a new way for your team and AI agents, like @AnthropicAI's Claude Code, Claude Tag, Devin from @cognition, @github Copilot, @ChatGPT, and @vercel agents, to write, review, and ship code together. Just mention an agent to
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 0.9x | 519 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.4x | 479 |
| Every launch all of them, for scale | 1981 | 688K | 0.9x | 1080 |
What this launch shows
The post went out from an account with 435K followers. It was seen 1.4 times over. For over 100K followers the usual multiple is 2.4, so the ranking model showed this to fewer strangers than it shows most launches.
It ranks 479 of 611 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1080 of 1981.
Quote posts led, 139 of them at 2.4 per 10,000 views against a median of 1.3.
People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have. Bookmarks: 630. Reposts: 155.
It starts “Now building is a team sport”. It carries a 21-second video against a directory median of 65 seconds.
Videos under 30 seconds have a median of 850K views in the directory. The copy runs 46 words, about the usual length for a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read developer marketing strategy: developers try before they read, so the post has to let them.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Developer Tool is on that vertical's directory page.
Questions about this launch
When did Slack launch Slack Code?
Slack posted the launch on X on 20 August 2026.
How many views did the Slack Code launch post get?
589,775 views at the last read, ranked 1080 of the 1981 AI launches Doomers tracks, 1 times the account's following.
Who posted the Slack Code launch?
@SlackHQ, which has 435K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.