How Concourse launched on X

5K views, ranked 1938 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.

Posted 2026-09-10 by @matt_haf · engagement read 2026-09-24

Concourse launch post on X0:36
Matthieu Hafemeister
Matthieu Hafemeister
@matt_haf · 5K followers
Open on X →

We spent twenty years making enterprise software easier to use. That era is ending. The goal was never for teams to click better buttons. It was to get the answer and make the decision. Look at a finance team's actual day: Open a platform. Log in. Find the module. Filter.

33 likes3 reposts 1 replies1 quotes 11 bookmarks
5K
Views
0x the median launch
#1938
Of the launches we track
out of 1981
1x
Its own following
5K followers
21.4
Saves per 10K views
1.8x the median rate

How it compares

A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.

Compared withLaunchesMedian viewsThis oneRank
Product news
the same kind of announcement
769805K0.0x753
5K to 25K followers
accounts of a similar size
479582K0.0x467
Every launch
all of them, for scale
1981688K0.0x1938

What this launch shows

From an account with 5K followers, this reached 1 times the account's own following. The median for 5K to 25K followers is 50.8 times, so this one stayed closer to home than most.

It ranks 467 of 479 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1938 of 1981.

Likes led, 33 at 64.1 per 10,000 views against a median of 26.8, with the heavier signals closer to usual: 11 bookmarks, 1 replies, 1 quotes. A like is a reaction. The post was enjoyed more than it was kept.

The first line is “We spent twenty years making enterprise software easier to use”. It carries a 36-second video against a directory median of 65 seconds.

Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 51 words, about the usual length for a launch post here, where the median is 41.

There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.

Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size. Every launch we track in Enterprise AI is on that vertical's directory page.

Questions about this launch

When did Concourse launch?

Concourse posted the launch on X on 10 September 2026.

How many views did the Concourse launch post get?

5,150 views at the last read, ranked 1938 of the 1981 AI launches Doomers tracks, 1 times the account's following.

Who posted the Concourse launch?

@matt_haf, which has 5K followers.

Planning something like this?

We run launches on X for AI companies, with creators who already hold the audience you want reaching.