How Temporal announced its Series E on X

What this launch shows

Temporal posted this from an account with 12K followers and reached 17.9 times that many people. Accounts of that size usually reach 50.8 times their following.

This one did not get far past the people who already followed it. It ranks 328 of 479 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1399 of 1981.

Quote posts led, 57 of them at 2.7 per 10,000 views against a median of 1.3.

People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have. Bookmarks: 238. Reposts: 49.

The post opens with “We did it again”. It carries an image and no video. 92% of launches in the directory carry a video, so this is the rarer choice, and the few image launches that travelled did it on the strength of the image.

The copy runs 25 words, about the usual length for a launch post here, where the median is 41.

There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Monday. Launches posted on a Monday have a median of 618K views in the directory, and Friday is the strongest day at 880K.

How to announce a funding round covers this: the round is the news and the post has to turn it into customers and hires. For the next one, read giving people something to reply to: the conversation is what carried this one.

Whether a launch needs a video is the guide for it: 99% of the launches in the directory carry one, and the guide is about when the 1% is the right call. Every launch we track in Developer Tool is on that vertical's directory page.