How Pika launched Pika AI Selves on X
2.7M views, ranked 331 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
2:47
Introducing Pika AI Selves: AI you birth, raise, and set loose to be a living extension of you. They’re rich, multi-faceted beings with persistent memory, and maybe even a peanut allergy. It’s up to you! Have them send pictures to your group chat. Make a video game about your
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 3.9x | 157 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 2.0x | 198 |
| Every launch all of them, for scale | 1981 | 688K | 4.0x | 331 |
What this launch shows
The post went out from an account with 151K followers. It was seen 18 times over. For over 100K followers the median reach is 2.4 times the following.
This launch beat that by 7.4 times. It ranks 198 of 611 launches from accounts that size. Against every launch in the directory it sits at 4 times the median of 688K views.
Quote posts led, 511 of them at 1.9 per 10,000 views against a median of 1.3.
People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have. Bookmarks: 883. Reposts: 317.
It starts “Introducing Pika AI Selves: AI you birth, raise, and set loose to be a living extension of you”, the same first word as 25% of launches in the directory.
It carries a 2:47 video against a directory median of 65 seconds. Videos over 90 seconds have a median of 651K views in the directory.
The copy runs 50 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Friday. Launches posted on a Friday have a median of 880K views in the directory, which makes it the strongest day.
X analytics explained covers this: what each of these numbers means, with benchmarks by account size. This launch sits in the Creative AI and Consumer AI directories.
Questions about this launch
When did Pika launch Pika AI Selves?
Pika posted the launch on X on 20 February 2026.
How many views did the Pika AI Selves launch post get?
2,724,386 views at the last read, ranked 331 of the 1981 AI launches Doomers tracks, 18 times the account's following.
Who posted the Pika AI Selves launch?
@pika_labs, which has 151K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.