How Krea launched Krea 2 on X

What this launch shows

The post went out from an account with 119K followers. It was seen 20.4 times over. For over 100K followers the median reach is 2.4 times the following.

This launch beat that by 8.4 times. It ranks 220 of 611 launches from accounts that size. Against every launch in the directory it sits at 3.5 times the median of 688K views.

The response was thin for the reach: 2K bookmarks, 232 replies, 147 quotes and 227 reposts against 2K likes. Views arrived from people outside the audience the product is for, and they kept scrolling.

It starts “this is Krea 2”. It carries a 1:07 video against a directory median of 65 seconds.

Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 26 words, about the usual length for a launch post here, where the median is 41.

The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.

The waitlist launch guide covers this: the call to action was a queue, and the four days after decide what the queue is worth. For the next one, read what viral AI launches share: model launches are the largest category in the directory and travel on the demo.

Virality without conversion is the guide for it: reach that outruns response is the pattern this guide is about. This launch sits in the Frontier Lab, Creative AI and Consumer AI directories.