How OpenAI launched on X

What this launch shows

OpenAI posted this from an account with 5.4M followers and reached about 45.2% of them. For over 100K followers the usual multiple is 2.4, so the ranking model showed this to fewer strangers than it shows most launches.

It ranks 217 of 611 launches from accounts that size. Against every launch in the directory it sits at 3.6 times the median of 688K views.

Quote posts led, 604 of them at 2.5 per 10,000 views against a median of 1.3. People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have.

Bookmarks: 1K. Reposts: 991. One bookmark for every 8.8 likes is a low ratio for a launch, and reads as entertainment more than intent.

It starts “Now in preview: The ChatGPT desktop app for Linux”. It carries a 45-second video against a directory median of 65 seconds.

Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 32 words, about the usual length for a launch post here, where the median is 41.

There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.

Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read why posts from large accounts under-reach: a post seen by fewer people than follow the account was held back by the ranking model.

What viral AI launches share is the guide for it: model launches are the largest category in the directory and travel on the demo. Every launch we track in Frontier Lab is on that vertical's directory page.