How Nous Research launched Bot Mode on X
2.5M views, ranked 351 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
1:30
Introducing Bot Mode for Hermes Desktop. Your agent profiles become a series of named Bots. Each Bot has its own role, model, memory, skills and profile picture; Bots can use any model and even communicate with each other. Build a specialist Bot once to use it forever.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 3.7x | 165 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 1.8x | 209 |
| Every launch all of them, for scale | 1981 | 688K | 3.7x | 351 |
What this launch shows
From an account with 278K followers, this reached 9.1 times the account's own following. Accounts in the same band, over 100K followers, reach a median of 2.4 times their following, so this travelled about 3.8 times further than usual for its size.
It ranks 209 of 611 launches from accounts that size. Against every launch in the directory it sits at 3.7 times the median of 688K views.
Saves led. 5K people bookmarked it, 20.2 per 10,000 views against a directory median of 11.7.
A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does. The rest: 565 replies, 393 quotes, 818 reposts.
The first line is “Introducing Bot Mode for Hermes Desktop”, the same first word as 25% of launches in the directory. It carries a 1:30 video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 48 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Monday. Launches posted on a Monday have a median of 618K views in the directory, and Friday is the strongest day at 880K.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Nous Research launch Bot Mode?
Nous Research posted the launch on X on 17 August 2026.
How many views did the Bot Mode launch post get?
2,544,503 views at the last read, ranked 351 of the 1981 AI launches Doomers tracks, 9 times the account's following.
Who posted the Bot Mode launch?
@NousResearch, which has 278K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.