How Nous Research launched on X
1.5M views, ranked 594 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
1:33
Hermes Agent now has multi-agent via the Kanban, new in v0.12.0. Agents claim tasks from a board, work in parallel, and hand off when blocked. You watch progress and unblock from one easy view instead of juggling terminals. We asked it to plan and make this video about itself:
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 1.8x | 264 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 1.1x | 299 |
| Every launch all of them, for scale | 1981 | 688K | 2.1x | 594 |
What this launch shows
The post went out from an account with 278K followers. It was seen 5.3 times over. For over 100K followers the median reach is 2.4 times the following.
This launch beat that by 2.2 times. It ranks 299 of 611 launches from accounts that size. Against every launch in the directory it sits at 2.1 times the median of 688K views.
Saves led. 4K people bookmarked it, 29.5 per 10,000 views against a directory median of 11.7.
A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does. The rest: 266 replies, 129 quotes, 479 reposts.
It starts “Hermes Agent now has multi-agent via the Kanban, new in v0.12.0”. It carries a 1:33 video against a directory median of 65 seconds.
Videos over 90 seconds have a median of 651K views in the directory. The copy runs 50 words, about the usual length for a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Sunday. Launches posted on a Sunday have a median of 526K views in the directory, and Friday is the strongest day at 880K.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read developer marketing strategy: developers try before they read, so the post has to let them.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Developer Tool is on that vertical's directory page.
Questions about this launch
When did Nous Research launch?
Nous Research posted the launch on X on 3 May 2026.
How many views did the Nous Research launch post get?
1,464,100 views at the last read, ranked 594 of the 1981 AI launches Doomers tracks, 5 times the account's following.
Who posted the Nous Research launch?
@NousResearch, which has 278K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.