How ElevenLabs launched Scribe on X
558K views, ranked 1116 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
0:51
Today we’re introducing Scribe v2: the most accurate transcription model ever released. While Scribe v2 Realtime is optimized for ultra low latency and agents use cases, Scribe v2 is built for batch transcription, subtitling, and captioning at scale.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 0.8x | 537 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.4x | 489 |
| Every launch all of them, for scale | 1981 | 688K | 0.8x | 1116 |
What this launch shows
From an account with 203K followers, this reached 2.7 times the account's own following. That is close to the median for over 100K followers, which is 2.4 times.
It ranks 489 of 611 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1116 of 1981.
Reposts led, 250 at 4.5 per 10,000 views against a median of 2.5.
A repost is an endorsement without a comment, and a launch with an unusual repost rate was being passed along on purpose. Bookmarks: 1K. Replies: 93.
The first line is “Today we’re introducing Scribe v2: the most accurate transcription model ever released”, a first-person opening that the founder-account launches in the directory use most. It carries a 51-second video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 39 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Friday. Launches posted on a Friday have a median of 880K views in the directory, which makes it the strongest day.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read what viral AI launches share: model launches are the largest category in the directory and travel on the demo.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Frontier Lab is on that vertical's directory page.
Questions about this launch
When did ElevenLabs launch Scribe?
ElevenLabs posted the launch on X on 9 January 2026.
How many views did the Scribe launch post get?
558,039 views at the last read, ranked 1116 of the 1981 AI launches Doomers tracks, 3 times the account's following.
Who posted the Scribe launch?
@ElevenLabs, which has 203K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.