How Wingman Law launched on X

What this launch shows

Wingman Law posted this from an account with 184 followers and reached 43.8 times that many people. Accounts of that size usually reach 152.2 times their following.

This one did not get far past the people who already followed it. It ranks 701 of 743 launches from accounts that size. Against every launch in the directory it is below the median of 603K views, at rank 2242 of 2314.

Replies led. 16 of them, 19.8 per 10,000 views against a median of 2.5.

The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 14, reposts at 3.

The post opens with “We're launching Wingman Law (@ycombinator F26), an AI-native personal injury law firm”, a first-person opening that the founder-account launches in the directory use most. It carries a 1:12 video against a directory median of 66 seconds. Videos between 30 and 90 seconds have a median of 537K views in the directory.

The copy runs 31 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.

It went out on a Friday. Launches posted on a Friday have a median of 647K views in the directory, which makes it the strongest day.

Launching a product on X from a small account covers this: an account with 184 followers has to earn every view from outside its own following. For the next one, read giving people something to reply to: the conversation is what carried this one.

X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Legal Tech is on that vertical's directory page.