How George Hartley launched on X

What this launch shows

George Hartley posted this from an account with 4K followers and reached 158.1 times that many people. Accounts of that size usually reach 161.4 times their following, so this is in the normal range.

It ranks 199 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1108 of 1981.

Quote posts led, 126 of them at 2.2 per 10,000 views against a median of 1.3. People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have.

Bookmarks: 372. Reposts: 55. One bookmark for every 0.9 likes is a high ratio and usually means a product people intend to try.

The post opens with “I just sent our launch announcement to 10,000 people”. It carries a 1:04 video against a directory median of 65 seconds.

Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 30 words, about the usual length for a launch post here, where the median is 41.

The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.

Launching a product on X from a small account covers this: an account with 4K followers has to earn every view from outside its own following.

For the next one, read giving people something to reply to: the conversation is what carried this one. X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size.