How Cognition launched on X
204K views, ranked 1565 of the 2314 launches we track. Reach and saves both sit close to where the rest of this list sits.
3:12
Founded by three 22-year-olds in 2023, @mercor crossed $2B ARR in June, only 4 months after hitting $1B. Today, millions of experts on the platform bring their knowledge of medicine, law, engineering, and beyond to frontier AI - helping models take on increasingly complex and
In the Doomers Launch Index
A Launch Score of 22 for October 2026, ahead of 4% of that month’s launches past 100K views. See the October 2026 index and how the score works.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 865 | 742K | 0.3x | 611 |
| over 100K followers accounts of a similar size | 678 | 1.2M | 0.2x | 577 |
| Every launch all of them, for scale | 2314 | 603K | 0.3x | 1565 |
What this launch shows
The post went out from an account with 195K followers. It was seen 1 times over. For over 100K followers the usual multiple is 2.2, so the ranking model showed this to fewer strangers than it shows most launches.
It ranks 577 of 678 launches from accounts that size. Against every launch in the directory it is below the median of 603K views, at rank 1565 of 2314.
Quote posts led, 40 of them at 2 per 10,000 views against a median of 1.4.
People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have. Bookmarks: 230. Reposts: 51.
It starts “Founded by three 22-year-olds in 2023, @mercor crossed $2B ARR in June, only 4 months after hitting $1B”. It carries a 3:12 video against a directory median of 66 seconds. Videos over 90 seconds have a median of 590K views in the directory.
The copy runs 46 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Wednesday. Launches posted on a Wednesday have a median of 622K views in the directory, and Friday is the strongest day at 647K.
X analytics explained covers this: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Cognition launch?
Cognition posted the launch on X on 28 October 2026.
How many views did the Cognition launch post get?
203,568 views at the last read, ranked 1565 of the 2314 AI launches Doomers tracks, 1 times the account's following.
Who posted the Cognition launch?
@cognition, which had 194,962 followers when it posted.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.