How Cognition launched ChatGPT plans with Devin on X

What this launch shows

From an account with 191K followers, this reached 6.8 times the account's own following. Accounts in the same band, over 100K followers, reach a median of 2.4 times their following, so this travelled about 2.8 times further than usual for its size.

It ranks 318 of 611 launches from accounts that size. Against every launch in the directory it sits at 1.9 times the median of 688K views.

Every response ran below the directory's usual rate: 581 bookmarks, 155 replies, 96 quotes and 71 reposts against 1K likes. The post was seen more than it was acted on, which is common for a launch that reaches past the people who care about the category.

The first line is “You can use any personal ChatGPT plan with Devin”. It carries a 8-second video against a directory median of 65 seconds.

Videos under 30 seconds have a median of 850K views in the directory. The copy runs 32 words, about the usual length for a launch post here, where the median is 41.

There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Friday. Launches posted on a Friday have a median of 880K views in the directory, which makes it the strongest day.

Developer marketing strategy covers this: developers try before they read, so the post has to let them. For the next one, read virality without conversion: reach that outruns response is the pattern this guide is about.

X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. Every launch we track in Developer Tool is on that vertical's directory page.