How Nous Research launched Hermes Agent on ASUS ProArt RTX Spark PCs on X

What this launch shows

Nous Research posted this from an account with 284K followers and reached about 70.6% of them. Accounts of that size usually reach 2.4 times their following.

This one did not get far past the people who already followed it. It ranks 541 of 611 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1412 of 1981.

Likes led, 913 at 45.6 per 10,000 views against a median of 26.8, with the heavier signals closer to usual: 153 bookmarks, 59 replies, 13 quotes. A like is a reaction.

The post was enjoyed more than it was kept. One bookmark for every 6 likes is a low ratio for a launch, and reads as entertainment more than intent.

The post opens with “Advancing our mission to deliver ubiquitous powerful agents to everyone, Hermes Agent is on the new ASUS ProArt…”. It carries no media, which leaves the ranking model nothing to hold a reader with past the first line.

The copy runs 48 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.

It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.

Whether a launch needs a video covers this: 99% of the launches in the directory carry one, and the guide is about when the 1% is the right call.

For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size. Every launch we track in Consumer AI is on that vertical's directory page.