How Cursor launched on X

What this launch shows

The post went out from an account with 486K followers. It was seen 11.7 times over. For over 100K followers the median reach is 2.4 times the following.

This launch beat that by 4.8 times. It ranks 125 of 611 launches from accounts that size. Against every launch in the directory it sits at 8.2 times the median of 688K views.

Quote posts led, 829 of them at 1.5 per 10,000 views against a median of 1.3. People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have.

Bookmarks: 3K. Reposts: 1K. One bookmark for every 4.5 likes is a low ratio for a launch, and reads as entertainment more than intent.

It starts “We're launching code storage and git hosting”, a first-person opening that the founder-account launches in the directory use most. It carries no media, which leaves the ranking model nothing to hold a reader with past the first line.

The copy runs 28 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.

It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.

The waitlist launch guide covers this: the call to action was a queue, and the four days after decide what the queue is worth.

For the next one, read whether a launch needs a video: 99% of the launches in the directory carry one, and the guide is about when the 1% is the right call.

Developer marketing strategy is the guide for it: developers try before they read, so the post has to let them. Every launch we track in Developer Tool is on that vertical's directory page.