How Coworker launched OM2 on X
789K views, ranked 917 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
2:03
Today we're launching OM2. Your AI re-reads your entire company from scratch every time you ask it something. It’s why more than 50% of your token bill isn't in the answer, but in the search for it. OM2 gives your AI a permanent memory of your company. 🧠
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 1.1x | 441 |
| under 5K followers accounts of a similar size | 627 | 227K | 3.5x | 148 |
| Every launch all of them, for scale | 1981 | 688K | 1.1x | 917 |
What this launch shows
From an account with 861 followers, this reached 916.6 times the account's own following. Accounts in the same band, under 5K followers, reach a median of 161.4 times their following, so this travelled about 5.7 times further than usual for its size.
It ranks 148 of 627 launches from accounts that size. Against every launch in the directory it sits at 1.1 times the median of 688K views.
Quote posts led, 96 of them at 1.2 per 10,000 views against a median of 1.3.
People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have. Bookmarks: 397. Reposts: 86.
The first line is “Today we're launching OM2”, a first-person opening that the founder-account launches in the directory use most. It carries a 2:03 video against a directory median of 65 seconds. Videos over 90 seconds have a median of 651K views in the directory.
The copy runs 49 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
Launching a product on X from a small account covers this: an account with 861 followers has to earn every view from outside its own following.
For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size. Every launch we track in Enterprise AI is on that vertical's directory page.
Questions about this launch
When did Coworker launch OM2?
Coworker posted the launch on X on 3 September 2026.
How many views did the OM2 launch post get?
789,181 views at the last read, ranked 917 of the 1981 AI launches Doomers tracks, 917 times the account's following.
Who posted the OM2 launch?
@coworkerapp, which has 861 followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.