How Sable launched Aidan on X
732K views, ranked 949 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
1:58
Introducing Aidan, your newest AI employee Aidan is the first computer-using AI built for realtime conversation We’ve raised $45M from @sequoia and @8VC to bring Aidan to the world @NotionHQ and @DecagonAI already use Aidan to run customer interactions. This is how
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Funding announcement the same kind of announcement | 247 | 419K | 1.7x | 86 |
| under 5K followers accounts of a similar size | 627 | 227K | 3.2x | 157 |
| Every launch all of them, for scale | 1981 | 688K | 1.1x | 949 |
What this launch shows
The post went out from an account with 1K followers. It was seen 551.5 times over. For under 5K followers the median reach is 161.4 times the following.
This launch beat that by 3.4 times. It ranks 157 of 627 launches from accounts that size. Against every launch in the directory it sits at 1.1 times the median of 688K views.
Replies led. 302 of them, 4.1 per 10,000 views against a median of 2.3.
The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 1K, reposts at 143.
It starts “Introducing Aidan, your newest AI employee”, the same first word as 25% of launches in the directory. It carries a 1:58 video against a directory median of 65 seconds. Videos over 90 seconds have a median of 651K views in the directory.
The copy runs 43 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
How to announce a funding round covers this: the round is the news and the post has to turn it into customers and hires. For the next one, read launching a product on X from a small account: an account with 1K followers has to earn every view from outside its own following.
Giving people something to reply to is the guide for it: the conversation is what carried this one. Every launch we track in Enterprise AI is on that vertical's directory page.
Questions about this launch
When did Sable launch Aidan?
Sable posted the launch on X on 16 July 2026.
How many views did the Aidan launch post get?
731,804 views at the last read, ranked 949 of the 1981 AI launches Doomers tracks, 551 times the account's following.
Who posted the Aidan launch?
@Nim_Ravid1, which has 1K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.