How Rogo launched Felix on X
916K views, ranked 834 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
0:37
We are introducing Felix. Felix is a purpose-built agent for high finance, designed for long-running, complex workflows and capable of producing decks, models, and documents end-to-end. Felix executes so you can focus where it matters.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 1.3x | 403 |
| 5K to 25K followers accounts of a similar size | 479 | 582K | 1.6x | 185 |
| Every launch all of them, for scale | 1981 | 688K | 1.3x | 834 |
What this launch shows
Rogo posted this from an account with 7K followers and reached 134.3 times that many people. The usual multiple for 5K to 25K followers is 50.8.
This one did 2.6 times that. It ranks 185 of 479 launches from accounts that size. Against every launch in the directory it sits at 1.3 times the median of 688K views.
Saves led. 2K people bookmarked it, 18.4 per 10,000 views against a directory median of 11.7. A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does.
The rest: 45 replies, 35 quotes, 82 reposts. One bookmark for every 0.8 likes is a high ratio and usually means a product people intend to try.
The post opens with “We are introducing Felix”, a first-person opening that the founder-account launches in the directory use most. It carries a 37-second video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 36 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Rogo launch Felix?
Rogo posted the launch on X on 15 April 2026.
How many views did the Felix launch post get?
916,318 views at the last read, ranked 834 of the 1981 AI launches Doomers tracks, 134 times the account's following.
Who posted the Felix launch?
@RogoAI, which has 7K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.