How Mark launched Mark II on X
10.9M views, ranked 89 of the 1981 launches we track. It reached a very large number of people who did not save it, which is the pattern across almost every launch at this size.
2:45
We raised $1M dollars to reinvent how people read. Introducing Mark II - a $159 AI bookmark. Thread below
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Funding announcement the same kind of announcement | 247 | 419K | 26.0x | 7 |
| 5K to 25K followers accounts of a similar size | 479 | 582K | 18.8x | 8 |
| Every launch all of them, for scale | 1981 | 688K | 15.9x | 89 |
What this launch shows
The post went out from an account with 7K followers. It was seen 1596.4 times over. For 5K to 25K followers the median reach is 50.8 times the following.
This launch beat that by 31.5 times. It ranks 8 of 479 launches from accounts that size. Against every launch in the directory it sits at 15.9 times the median of 688K views.
Quote posts led, 1K of them at 1.1 per 10,000 views against a median of 1.3.
People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have. Bookmarks: 7K. Reposts: 434.
It starts “We raised $1M dollars to reinvent how people read”. It carries a 2:45 video against a directory median of 65 seconds.
Videos over 90 seconds have a median of 651K views in the directory. The copy runs 20 words, shorter than a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
How to announce a funding round covers this: the round is the news and the post has to turn it into customers and hires.
For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size. Every launch we track in Consumer AI is on that vertical's directory page.
Questions about this launch
When did Mark launch Mark II?
Mark posted the launch on X on 14 May 2026.
How many views did the Mark II launch post get?
10,919,594 views at the last read, ranked 89 of the 1981 AI launches Doomers tracks, 1,596 times the account's following.
Who posted the Mark II launch?
@thinkwithmark, which has 7K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.