How Colmez launched on X

What this launch shows

From an account with 183 followers, this reached 1809.3 times the account's own following. Accounts in the same band, under 5K followers, reach a median of 161.4 times their following, so this travelled about 11.2 times further than usual for its size.

It ranks 269 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1283 of 1981.

Replies led. 72 of them, 2.2 per 10,000 views against a median of 2.3.

The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 60, reposts at 32.

The first line is “Today, we're officially launching Colmez, backed by a16z @speedrun, Andreessen Horowitz's early-stage fund”, a first-person opening that the founder-account launches in the directory use most.

It carries a 45-second video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.

The copy runs 45 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.

It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.

The waitlist launch guide covers this: the call to action was a queue, and the four days after decide what the queue is worth.

For the next one, read launching a product on X from a small account: an account with 183 followers has to earn every view from outside its own following. X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size.