How Jack & Jill announced its Series A on X
55K views, ranked 1691 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
1:53
Today we’re announcing our $40M Series A, led by @AirStreet, with participation from @MadronaVentures and @Creandum. Most of us leave one of the biggest decisions of our lives almost entirely to chance: how we spend our time at work. 🧵
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Funding announcement the same kind of announcement | 247 | 419K | 0.1x | 209 |
| under 5K followers accounts of a similar size | 627 | 227K | 0.2x | 459 |
| Every launch all of them, for scale | 1981 | 688K | 0.1x | 1691 |
What this launch shows
The post went out from an account with 388 followers. It was seen 141.6 times over. The median for under 5K followers is 161.4 times, and this sits near it.
It ranks 459 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1691 of 1981.
Replies led. 36 of them, 6.6 per 10,000 views against a median of 2.3.
The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 94, reposts at 34.
It starts “Today we’re announcing our $40M Series A, led by @AirStreet, with participation from @MadronaVentures and @Creandum”, a first-person opening that the founder-account launches in the directory use most. It carries a 1:53 video against a directory median of 65 seconds. Videos over 90 seconds have a median of 651K views in the directory.
The copy runs 41 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
How to announce a funding round covers this: the round is the news and the post has to turn it into customers and hires.
For the next one, read launching a product on X from a small account: an account with 388 followers has to earn every view from outside its own following. Giving people something to reply to is the guide for it: the conversation is what carried this one.
Questions about this launch
When did Jack & Jill launch?
Jack & Jill posted the launch on X on 15 September 2026.
How many views did the Jack & Jill launch post get?
54,953 views at the last read, ranked 1691 of the 1981 AI launches Doomers tracks.
Who posted the Jack & Jill launch?
@MattJonWilson, which has 388 followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.