How Google launched EmbeddingGemma 2 on X
816K views, ranked 894 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
0:54
Introducing EmbeddingGemma 2, a new open multimodal model that sets the standard for on-device efficiency. - our first open, natively multimodal embedding model - handles text, code, image, video, and audio tasks within a lightweight, modular 740M parameter form factor - ideal
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 1.2x | 430 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 0.6x | 405 |
| Every launch all of them, for scale | 1981 | 688K | 1.2x | 894 |
What this launch shows
The post went out from an account with 11.9M followers and was seen by fewer people than follow the account. Accounts of that size usually reach 2.4 times their following.
This one did not get far past the people who already followed it. It ranks 405 of 611 launches from accounts that size. Against every launch in the directory it sits at 1.2 times the median of 688K views.
Reposts led, 864 at 10.6 per 10,000 views against a median of 2.5.
A repost is an endorsement without a comment, and a launch with an unusual repost rate was being passed along on purpose. Bookmarks: 3K. Replies: 446.
The post opens with “Introducing EmbeddingGemma 2, a new open multimodal model that sets the standard for on-device efficiency”, the same first word as 25% of launches in the directory.
It carries a 54-second video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 43 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read giving people something to reply to: the conversation is what carried this one.
Why posts from large accounts under-reach is the guide for it: a post seen by fewer people than follow the account was held back by the ranking model. Every launch we track in Frontier Lab is on that vertical's directory page.
Questions about this launch
When did Google launch EmbeddingGemma 2?
Google posted the launch on X on 6 October 2026.
How many views did the EmbeddingGemma 2 launch post get?
816,160 views at the last read, ranked 894 of the 1981 AI launches Doomers tracks, 0 times the account's following.
Who posted the EmbeddingGemma 2 launch?
@sundarpichai, which has 11.9M followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.