How Locke launched on X
49K views, ranked 1726 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
1:46
Today, we're introducing @lockeai_inc, backed by @ycombinator. Locke is going to change the way companies and governments work together. Our first focus: building our own AI-native government affairs firm. Locke’s AI agents and in-house lobbyists help companies monitor
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 0.1x | 837 |
| under 5K followers accounts of a similar size | 627 | 227K | 0.2x | 481 |
| Every launch all of them, for scale | 1981 | 688K | 0.1x | 1726 |
What this launch shows
From an account with 561 followers, this reached 86.7 times the account's own following. The median for under 5K followers is 161.4 times, so this one stayed closer to home than most.
It ranks 481 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1726 of 1981.
Replies led. 50 of them, 10.3 per 10,000 views against a median of 2.3.
The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 87, reposts at 13.
The first line is “Today, we're introducing @lockeai_inc, backed by @ycombinator”, a first-person opening that the founder-account launches in the directory use most. It carries a 1:46 video against a directory median of 65 seconds. Videos over 90 seconds have a median of 651K views in the directory.
The copy runs 39 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
Launching a product on X from a small account covers this: an account with 561 followers has to earn every view from outside its own following.
For the next one, read attributing signups to a launch: a save rate this high is the number to follow into the product. Giving people something to reply to is the guide for it: the conversation is what carried this one.
Questions about this launch
When did Locke launch?
Locke posted the launch on X on 6 August 2026.
How many views did the Locke launch post get?
48,663 views at the last read, ranked 1726 of the 1981 AI launches Doomers tracks, 87 times the account's following.
Who posted the Locke launch?
@parth_badhwar, which has 561 followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.