How Black Forest Labs launched FLUX 3 on X
1.2M views, ranked 679 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
0:46
Introducing FLUX 3. One multi-modal model for Image, Video, Audio and Action-Prediction. Creations are truer to life in every kind of style. FLUX 3 Video is now available in early access (link below). Jointly trained in one unified architecture, our model can be extended to
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 1.8x | 321 |
| 25K to 100K followers accounts of a similar size | 264 | 963K | 1.3x | 114 |
| Every launch all of them, for scale | 1981 | 688K | 1.8x | 679 |
What this launch shows
From an account with 54K followers, this reached 22.5 times the account's own following. That is close to the median for 25K to 100K followers, which is 20.9 times.
It ranks 114 of 264 launches from accounts that size. Against every launch in the directory it sits at 1.8 times the median of 688K views.
Reposts led, 876 at 7.2 per 10,000 views against a median of 2.5.
A repost is an endorsement without a comment, and a launch with an unusual repost rate was being passed along on purpose. Bookmarks: 2K. Replies: 335.
The first line is “Introducing FLUX 3”, the same first word as 25% of launches in the directory. It carries a 46-second video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 46 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
The waitlist launch guide covers this: the call to action was a queue, and the four days after decide what the queue is worth. For the next one, read giving people something to reply to: the conversation is what carried this one.
What viral AI launches share is the guide for it: model launches are the largest category in the directory and travel on the demo. This launch sits in the Frontier Lab and Consumer AI directories.
Questions about this launch
When did Black Forest Labs launch FLUX 3?
Black Forest Labs posted the launch on X on 23 July 2026.
How many views did the FLUX 3 launch post get?
1,216,391 views at the last read, ranked 679 of the 1981 AI launches Doomers tracks, 23 times the account's following.
Who posted the FLUX 3 launch?
@bfl_ai, which has 54K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.