How Black Forest Labs launched FLUX 3 Video on X
593K views, ranked 1076 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
FLUX 3 Video is here. Serious, fun, creative, real, cinematic, whatever you need it to be. Native audio, Text to Video, Image to Video with multiple frames, video continuation, dialogue in multiple languages. Comes with Draft mode so you can explore ideas fast at a fraction of
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 0.7x | 449 |
| 25K to 100K followers accounts of a similar size | 264 | 963K | 0.6x | 173 |
| Every launch all of them, for scale | 1981 | 688K | 0.9x | 1076 |
What this launch shows
Black Forest Labs posted this from an account with 54K followers and reached 11 times that many people. Accounts of that size usually reach 20.9 times their following.
This one did not get far past the people who already followed it. It ranks 173 of 264 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1076 of 1981.
Quote posts led, 201 of them at 3.4 per 10,000 views against a median of 1.3.
People were adding their own take, which is how a launch gets argued about and carried into audiences the account does not have. Bookmarks: 1K. Reposts: 363.
The post opens with “FLUX 3 Video is here”. It carries a 1:00 video against a directory median of 65 seconds.
Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 48 words, about the usual length for a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read what viral AI launches share: model launches are the largest category in the directory and travel on the demo.
X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size. This launch sits in the Frontier Lab, Creative AI and Consumer AI directories.
Questions about this launch
When did Black Forest Labs launch FLUX 3 Video?
Black Forest Labs posted the launch on X on 4 August 2026.
How many views did the FLUX 3 Video launch post get?
593,249 views at the last read, ranked 1076 of the 1981 AI launches Doomers tracks, 11 times the account's following.
Who posted the FLUX 3 Video launch?
@bfl_ai, which has 54K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.