How Ben Horwitz launched on X
2.2M views, ranked 422 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
0:12
I made the anti-Grammarly. Mess up your emails with AI.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 2.7x | 190 |
| 5K to 25K followers accounts of a similar size | 479 | 582K | 3.8x | 78 |
| Every launch all of them, for scale | 1981 | 688K | 3.2x | 422 |
What this launch shows
The post went out from an account with 6K followers. It was seen 358.6 times over. For 5K to 25K followers the median reach is 50.8 times the following.
This launch beat that by 7.1 times. It ranks 78 of 479 launches from accounts that size. Against every launch in the directory it sits at 3.2 times the median of 688K views.
Likes led, 12K at 53.9 per 10,000 views against a median of 26.8, with the heavier signals closer to usual: 4K bookmarks, 452 replies, 282 quotes. A like is a reaction. The post was enjoyed more than it was kept.
It starts “I made the anti-Grammarly”. It carries a 12-second video against a directory median of 65 seconds.
Videos under 30 seconds have a median of 850K views in the directory. The copy runs 12 words, shorter than a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
Attributing signups to a launch covers this: a save rate this high is the number to follow into the product. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Ben Horwitz launch?
Ben Horwitz posted the launch on X on 23 April 2026.
How many views did the Ben Horwitz launch post get?
2,187,404 views at the last read, ranked 422 of the 1981 AI launches Doomers tracks, 359 times the account's following.
Who posted the Ben Horwitz launch?
@horwitzben, which has 6K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.