How TrueShort announced a $12M raise on X
251K views, ranked 1357 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
1:24
We’ve raised $12M to hire the next generation of filmmakers at TrueShort! Led by Keith Rabois at Khosla Ventures and participation from Jeffrey Katzenberg (Dreamworks), Ravi Nandan (A24), Scott Belsky (Behance), General Catalyst, and more Here’s the story 👇
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Funding announcement the same kind of announcement | 247 | 419K | 0.6x | 148 |
| 5K to 25K followers accounts of a similar size | 479 | 582K | 0.4x | 317 |
| Every launch all of them, for scale | 1981 | 688K | 0.4x | 1357 |
What this launch shows
TrueShort posted this from an account with 7K followers and reached 35.2 times that many people. Accounts of that size usually reach 50.8 times their following.
This one did not get far past the people who already followed it. It ranks 317 of 479 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1357 of 1981.
Saves led. 742 people bookmarked it, 29.5 per 10,000 views against a directory median of 11.7.
A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does. The rest: 130 replies, 24 quotes, 53 reposts.
The post opens with “We’ve raised $12M to hire the next generation of filmmakers at TrueShort”. It carries a 1:24 video against a directory median of 65 seconds.
Videos between 30 and 90 seconds have a median of 603K views in the directory. The copy runs 40 words, about the usual length for a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.
How to announce a funding round covers this: the round is the news and the post has to turn it into customers and hires.
For the next one, read attributing signups to a launch: a save rate this high is the number to follow into the product. Giving people something to reply to is the guide for it: the conversation is what carried this one.
Questions about this launch
When did TrueShort launch?
TrueShort posted the launch on X on 13 May 2026.
How many views did the TrueShort launch post get?
251,303 views at the last read, ranked 1357 of the 1981 AI launches Doomers tracks, 35 times the account's following.
Who posted the TrueShort launch?
@NateTepper, which has 7K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.