How Gamma launched Gamma 5 on X
1.5M views, ranked 584 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
2:14
Everyone is sick of generic AI, including us. Gamma was the first AI presentation platform to reach real scale. But now that AI tools are everywhere, everything looks the same. Earlier this summer, we came to an uncomfortable conclusion: without a step change in visual variety,
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 1.9x | 261 |
| 25K to 100K followers accounts of a similar size | 264 | 963K | 1.6x | 99 |
| Every launch all of them, for scale | 1981 | 688K | 2.2x | 584 |
What this launch shows
From an account with 43K followers, this reached 35.1 times the account's own following. Accounts in the same band, 25K to 100K followers, reach a median of 20.9 times their following, so this travelled about 1.7 times further than usual for its size.
It ranks 99 of 264 launches from accounts that size. Against every launch in the directory it sits at 2.2 times the median of 688K views.
Saves led. 1K people bookmarked it, 9.2 per 10,000 views against a directory median of 11.7. A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does.
The rest: 193 replies, 121 quotes, 99 reposts. One bookmark for every 0.6 likes is a high ratio and usually means a product people intend to try.
The first line is “Everyone is sick of generic AI, including us”. It carries a 2:14 video against a directory median of 65 seconds.
Videos over 90 seconds have a median of 651K views in the directory. The copy runs 47 words, about the usual length for a launch post here, where the median is 41.
The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
X analytics explained covers this: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Gamma launch Gamma 5?
Gamma posted the launch on X on 6 October 2026.
How many views did the Gamma 5 launch post get?
1,518,085 views at the last read, ranked 584 of the 1981 AI launches Doomers tracks, 35 times the account's following.
Who posted the Gamma 5 launch?
@thisisgrantlee, which has 43K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.