How Gamma launched on X
4.7M views, ranked 200 of the 1981 launches we track. It reached a very large number of people who did not save it, which is the pattern across almost every launch at this size.
1:55
There's a hidden tax on every knowledge worker in the world, and nobody talks about it: The design tax. You're a strategist, a sales lead, a marketer. You were hired for what you know. But every meeting, every pitch, every proposal expects you to show up with something that
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 5.9x | 92 |
| 25K to 100K followers accounts of a similar size | 264 | 963K | 4.9x | 34 |
| Every launch all of them, for scale | 1981 | 688K | 6.8x | 200 |
What this launch shows
From an account with 43K followers, this reached 109.7 times the account's own following. Accounts in the same band, 25K to 100K followers, reach a median of 20.9 times their following, so this travelled about 5.2 times further than usual for its size.
It ranks 34 of 264 launches from accounts that size. Against every launch in the directory it sits at 6.8 times the median of 688K views.
Reposts led, 2K at 3.9 per 10,000 views against a median of 2.5. A repost is an endorsement without a comment, and a launch with an unusual repost rate was being passed along on purpose.
Bookmarks: 2K. Replies: 291. One bookmark for every 1 likes is a high ratio and usually means a product people intend to try.
The first line is “There's a hidden tax on every knowledge worker in the world, and nobody talks about it”. It carries a 1:55 video against a directory median of 65 seconds. Videos over 90 seconds have a median of 651K views in the directory.
The copy runs 50 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
X analytics explained covers this: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Gamma launch?
Gamma posted the launch on X on 17 March 2026.
How many views did the Gamma launch post get?
4,709,450 views at the last read, ranked 200 of the 1981 AI launches Doomers tracks, 110 times the account's following.
Who posted the Gamma launch?
@thisisgrantlee, which has 43K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.