How Nous Research launched Step 3.7 Flash on X
1.4M views, ranked 617 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
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Step 3.7 Flash is now free for 30 days via Nous Portal It is a new MoE vision-language model focused on agent efficiency, coding, search, and multimodal workflows — and Hermes Agent users have been loving it, so thank you to @StepFun_ai for hooking them up!
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 1.7x | 271 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 1.0x | 310 |
| Every launch all of them, for scale | 1981 | 688K | 2.0x | 617 |
What this launch shows
The post went out from an account with 278K followers. It was seen 4.9 times over. For over 100K followers the median reach is 2.4 times the following.
This launch beat that by 2 times. It ranks 310 of 611 launches from accounts that size. Against every launch in the directory it sits at 2 times the median of 688K views.
Every response ran below the directory's usual rate: 522 bookmarks, 117 replies, 60 quotes and 129 reposts against 2K likes. The post was seen more than it was acted on, which is common for a launch that reaches past the people who care about the category.
It starts “Step 3.7 Flash is now free for 30 days via Nous Portal”. It carries a 14-second video against a directory median of 65 seconds.
Videos under 30 seconds have a median of 850K views in the directory. The copy runs 47 words, about the usual length for a launch post here, where the median is 41.
There is a link in the body, which costs a post some reach and buys it a place to send people. It went out on a Saturday. Launches posted on a Saturday have a median of 524K views in the directory, and Friday is the strongest day at 880K.
Virality without conversion covers this: reach that outruns response is the pattern this guide is about. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Nous Research launch Step 3.7 Flash?
Nous Research posted the launch on X on 30 May 2026.
How many views did the Step 3.7 Flash launch post get?
1,367,998 views at the last read, ranked 617 of the 1981 AI launches Doomers tracks, 5 times the account's following.
Who posted the Step 3.7 Flash launch?
@NousResearch, which has 278K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.