How Osmo Studio announced a $5M raise on X
344K views, ranked 1275 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
1:30
I left @A24 to start Osmo, a storytelling studio with a software factory. Today, we’re launching @osmo_studio to the public: an end-to-end editable video platform that turns Figma, code and reference videos into fully editable motion. We also raised a $5M seed to build it.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Funding announcement the same kind of announcement | 247 | 419K | 0.8x | 134 |
| under 5K followers accounts of a similar size | 627 | 227K | 1.5x | 265 |
| Every launch all of them, for scale | 1981 | 688K | 0.5x | 1275 |
What this launch shows
Osmo Studio posted this from an account with 3K followers and reached 131.9 times that many people. Accounts of that size usually reach 161.4 times their following, so this is in the normal range.
It ranks 265 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1275 of 1981.
Saves led. 2K people bookmarked it, 58.7 per 10,000 views against a directory median of 11.7.
A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does. The rest: 314 replies, 95 quotes, 200 reposts.
The post opens with “I left @A24 to start Osmo, a storytelling studio with a software factory”. It carries a 1:30 video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 46 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.
How to announce a funding round covers this: the round is the news and the post has to turn it into customers and hires.
For the next one, read launching a product on X from a small account: an account with 3K followers has to earn every view from outside its own following. Attributing signups to a launch is the guide for it: a save rate this high is the number to follow into the product.
Questions about this launch
When did Osmo Studio launch?
Osmo Studio posted the launch on X on 5 August 2026.
How many views did the Osmo Studio launch post get?
343,887 views at the last read, ranked 1275 of the 1981 AI launches Doomers tracks, 132 times the account's following.
Who posted the Osmo Studio launch?
@willyhopps, which has 3K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.