How Type launched on X
429K views, ranked 1209 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
1:23
Today we're officially launching @typedotcom, the shared space for your team's best AI work. Teams need a central place to build apps, skills and automations together. Not swarms of agents. Our ambition with Type is to be the last piece of software your team will ever need. To
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 0.6x | 583 |
| under 5K followers accounts of a similar size | 627 | 227K | 1.9x | 237 |
| Every launch all of them, for scale | 1981 | 688K | 0.6x | 1209 |
What this launch shows
The post went out from an account with 4K followers. It was seen 117 times over. The median for under 5K followers is 161.4 times, and this sits near it.
It ranks 237 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1209 of 1981.
Every response ran below the directory's usual rate: 71 bookmarks, 48 replies, 18 quotes and 24 reposts against 150 likes. The post was seen more than it was acted on, which is common for a launch that reaches past the people who care about the category.
It starts “Today we're officially launching @typedotcom, the shared space for your team's best AI work”, a first-person opening that the founder-account launches in the directory use most. It carries a 1:23 video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 49 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.
Launching a product on X from a small account covers this: an account with 4K followers has to earn every view from outside its own following. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size.
Questions about this launch
When did Type launch?
Type posted the launch on X on 9 September 2026.
How many views did the Type launch post get?
428,803 views at the last read, ranked 1209 of the 1981 AI launches Doomers tracks, 117 times the account's following.
Who posted the Type launch?
@fletchrichman, which has 4K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.