How Dock launched on X
79K views, ranked 1629 of the 1981 launches we track. It was saved at well above the usual rate, which is the signal that matters more than reach for anything with a considered purchase behind it.
1:00
Today we're launching Dock (@trydock) . Over the past 6 months I had 500 conversations, from solo founders to enterprise CEOs. The most shocking thing: how little value people still get from AI. It's not the models. And it's not for lack of trying. The tools built around the
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product release the same kind of announcement | 954 | 692K | 0.1x | 789 |
| under 5K followers accounts of a similar size | 627 | 227K | 0.3x | 425 |
| Every launch all of them, for scale | 1981 | 688K | 0.1x | 1629 |
What this launch shows
Dock posted this from an account with 249 followers and reached 316.4 times that many people. The usual multiple for under 5K followers is 161.4. This one did 2 times that.
It ranks 425 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1629 of 1981.
Saves led. 254 people bookmarked it, 32.2 per 10,000 views against a directory median of 11.7. A bookmark is a plan to come back, and it tracks signups and demo requests more closely than a like does.
The rest: 32 replies, 7 quotes, 11 reposts. One bookmark for every 0.6 likes is a high ratio and usually means a product people intend to try.
The post opens with “Today we're launching Dock (@trydock)”, a first-person opening that the founder-account launches in the directory use most. It carries a 1:00 video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.
The copy runs 50 words, about the usual length for a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.
It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.
Launching a product on X from a small account covers this: an account with 249 followers has to earn every view from outside its own following.
For the next one, read attributing signups to a launch: a save rate this high is the number to follow into the product. Giving people something to reply to is the guide for it: the conversation is what carried this one.
Questions about this launch
When did Dock launch?
Dock posted the launch on X on 9 September 2026.
How many views did the Dock launch post get?
78,778 views at the last read, ranked 1629 of the 1981 AI launches Doomers tracks.
Who posted the Dock launch?
@mikemolinet, which has 249 followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.