How Posthog launched on X

5K views, ranked 1933 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.

Posted 2026-09-03 by @posthog · engagement read 2026-09-17

Posthog launch post on X1:47
PostHog
PostHog
@posthog · 25K followers
Open on X →

He's been watching your session the whole time.

57 likes8 reposts 3 replies4 quotes 6 bookmarks
5K
Views
0x the median launch
#1933
Of the launches we track
out of 1981
0x
Its own following
25K followers
11.0
Saves per 10K views
0.9x the median rate

How it compares

A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.

Compared withLaunchesMedian viewsThis oneRank
Product news
the same kind of announcement
769805K0.0x750
5K to 25K followers
accounts of a similar size
479582K0.0x465
Every launch
all of them, for scale
1981688K0.0x1933

What this launch shows

The post went out from an account with 25K followers and was seen by fewer people than follow the account. The median for 5K to 25K followers is 50.8 times, so this one stayed closer to home than most.

It ranks 465 of 479 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1933 of 1981.

Reposts led, 8 at 14.6 per 10,000 views against a median of 2.5.

A repost is an endorsement without a comment, and a launch with an unusual repost rate was being passed along on purpose. Bookmarks: 6. Replies: 3.

The first line is “He's been watching your session the whole time”. It carries a 1:47 video against a directory median of 65 seconds.

Videos over 90 seconds have a median of 651K views in the directory. The copy runs 9 words, shorter than a launch post here, where the median is 41.

The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.

Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read why posts from large accounts under-reach: a post seen by fewer people than follow the account was held back by the ranking model.

X analytics explained is the guide for it: what each of these numbers means, with benchmarks by account size.

Questions about this launch

When did Posthog launch?

Posthog posted the launch on X on 3 September 2026.

How many views did the Posthog launch post get?

5,469 views at the last read, ranked 1933 of the 1981 AI launches Doomers tracks, 0 times the account's following.

Who posted the Posthog launch?

@posthog, which has 25K followers.

Planning something like this?

We run launches on X for AI companies, with creators who already hold the audience you want reaching.