How Bond app launched on X

What this launch shows

The post went out from an account with 311 followers. It was seen 1144 times over. For under 5K followers the median reach is 161.4 times the following.

This launch beat that by 7.1 times. It ranks 259 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1262 of 1981.

Replies led. 63 of them, 1.8 per 10,000 views against a median of 2.3. The post started a conversation, and the ranking model pays for conversation with reach in the hours after.

Bookmarks came in at 48, reposts at 42. One bookmark for every 5.3 likes is a low ratio for a launch, and reads as entertainment more than intent.

It starts “We thought a regular progress update would be boring, so we figured we’d show you instead”. It carries a 43-second video against a directory median of 65 seconds. Videos between 30 and 90 seconds have a median of 603K views in the directory.

The copy runs 17 words, shorter than a launch post here, where the median is 41. The body carries a link, so the post had somewhere to send the reader and paid a little reach for it.

It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.

Launching a product on X from a small account covers this: an account with 311 followers has to earn every view from outside its own following. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size.